We may share first-party customer data with Google such as an email address, name, home address, or phone number captured in conversion tracking tags. The data is hashed, sent to Google in its hashed* form, and used to match customers to Google Accounts.

According to Google Ads’, Google will only use the data for the following purposes:

  • “To provide measurement for all Google media (Search, Video, Display) and platforms (Google Ads, Display & Video 360, Search Ads 360, Google Analytics)”
  • “To combine your enhanced conversion data with data from other measurement products that you use to improve the accuracy of your conversion measurement”

“Google won’t share your data with other advertisers. Where required, we may share this data to meet any applicable law, regulation, legal process, or enforceable governmental request.”

*hashed – the string of characters is transformed into another value for the purpose of security

You can learn more about Google Ads’ Enhanced Conversion Tracking here.


3549D Silverside Rd
Wilmington, DE 19810
(302) 384-7742

1319 McKennans Church Rd
Wilmington, DE 19808
(302) 543-4515

57 S Main St
Newark, DE 19711
(302) 368-4066

712 Ash Blvd
Middletown, DE 19709
(302) 378-5300

2484 N Dupont Pkwy
Middletown, DE 19709
(302) 696-2300

23 E Glenwood Ave, Ste 9
Smyrna, DE 19977
(302) 802-4052

Monday - Friday 9AM - 6PM
Saturday 9AM - 2PM
Sunday Closed